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Global Britain: The UK’s soft power advantage?

This seminar, organised by the FPC and British Council will present and examine the findings of the British Council’s latest soft power perceptions research with Ipsos MORI that provides evidence from 36 countries around the world around what young people think about the UK and other leading nations.

It will look to what extent the UK remains a ‘soft power superpower’ (to quote the recent Integrated Review of Security, Defence, Development and Foreign Policy); how perceptions of trust in the UK and other liberal democracies are evolving-particularly in the global south; and to what extent the Brexit process has influenced how Britain is perceived. The event will discuss the relationship between perceptions of trust and attractiveness and the UK’s international policy, economy and security as ‘Global Britain’ sets out to define its place in the world in a ‘competitive age’.

When July 15, 2021 11:00am-12:30pm (BST)

The event will take place on Zoom.


Adrian Chadwick, Director of South Asia, British Council

Bridget Williams, Research Director at Ipsos MORI

Wayne David MP, Shadow Minister for MENA

Cat Tully, Founder of the School of International Futures

Chair: Baroness Suttie, Vice Chair of the British Council APPG

Listen to an audio recording of the event here.

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