Edited by Phoebe Griffith, Jack Thurston

November 2004

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Free trade has the potential to change lives in both developed and developing countries and lies at the heart of the globalisation debate. Yet it continues to be one of the most politically charged issues of the 21st century, while an international consensus remains elusive.

Drawing on public opinion analysis from key countries (the US, France, Britain, Germany and India) this collection of essays analyses how the case for free and fair trade can be most effectively made. The diverse set of authors share an optimism that it is only a progressive case for trade liberalisation, a case that recognises and addresses the possible downsides of free trade, that will command the widespread public support needed to deliver the benefits of open markets.